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Writer's pictureJennifer Butz

The Year of Yes!

Where do you land on aging and learning or doing new things? Doubtful? Cautious? Enthusiastic?





2024 is my year of YES! Of learning new things as an entrepreneur, as a coach, as an aging woman, and as someone who seeks to support others as they, too, age. They say you can't teach an old dog new tricks. Wanna bet!


Older adults often dive into new learning experiences with a passion and focus that can be inspiring. Unlike the younger years, when learning is driven by external pressures—school, career advancement, or societal expectations—later in life, learning becomes a choice. Whether it's mastering a new language, taking up painting, or becoming a tech-savvy senior, older adults are proving that the desire to learn never diminishes. This shows that true learning is fueled by the freedom to explore what excites and fulfills them.


The concept of neuroplasticity reveals that our brains evolve and adapt to new experiences and information our entire lives. The brain’s ability to "rewire" itself means our brains can grow stronger in areas in which we actively engage. For instance, learning a new language or taking up a complex hobby like chess or painting stimulates neural pathways, enhancing memory, problem-solving skills, and even creativity. Moreover, engaging in regular mental challenges has been shown to delay cognitive decline and improve overall mental health. So, rather than seeing aging as a period of mental decline, we can embrace it as a time of continued cognitive growth and exploration. Our brains are like muscles—use them, challenge them, and they’ll stay strong and resilient.


Deciding to follow my heart and launch WonderCrone has brought me into the world of entrepreneurship, technology, and social media. Talk about re-wiring my brain! Women over 60 are part of the fastest-growing group of entrepreneurs, with reports indicating that women aged 55 to 64 have the highest rates of entrepreneurship in both the US and the UK. Like me, these women pursue entrepreneurship to fulfill long-held ambitions or as a response to job loss or retirement. We desire personal fulfillment and the opportunity to serve the higher good. Elder women see entrepreneurship as a way to stay engaged and active in their communities—however large or small.


Women in their third chapter bring a variety of strengths to entrepreneurship. We have a wealth of experience and knowledge giving us a competitive edge. For example, our problem-solving and relationship-building skills are often more developed, both critical for business. Technology has also played a crucial role in breaking down barriers, allowing elder women to leverage e-commerce and social media to reach broader markets.


Am I making mistakes? Yes! Do I try again? Yes! See? It’s working. The "YES!" helps us break from the limitations society places on us as we age. Having difficulties moving from “no, thank you,” or “not now,” or “maybe”? Connect with WonderCrone and let us help you get to YES!

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